SSD Prices to Quadruple by 2026: Why Enterprise Storage Budgets Face an Unprecedented NAND Pinch
The storage market is facing extreme disruption due to a severe shortage and rapid price increases for SSDs.
AsiaAI Publisher
·
August 26, 2026 ·
2 min read · Source: PC Watch (Impress)
Semiconductors & Hardware
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Source: Techno Systems Research (TSR) estimates
The storage market is facing extreme disruption due to a severe shortage and rapid price increases for SSDs. Market research firm Techno Systems Research (TSR) revised its 2026 forecast significantly upwards, particularly for SSD prices and market value, driven by an acute NAND flash memory shortage. The average unit price of SSDs is now projected to nearly quadruple from 2025 to 2026, pushing per-gigabyte costs back to 2018 levels.
This dramatic shift, highlighted by IDEMA’s recent seminar, indicates an unprecedented change in the SSD market, moving from a slight decline in unit shipments to a modest increase, but with an enormous surge in average selling price. The growth in unit shipments is driven primarily by the enterprise and industrial sectors, which demand higher per-gigabyte prices, while PC, add-on, and game console segments are expected to see declines.
